Website Redesign Proposal · July 2026

A new home online for Jennie's Chesapeake Gymnastics Club

A complete multi-page website redesign built to match the warmth of the gym itself — easier for Calvert County parents to find, simpler to navigate, and designed to turn visits into enrollments.

See the Home Page Concept ↓
Prepared ForJennie's Chesapeake Gymnastics Club · Owings, MD
Prepared ByWattz Web Design and Marketing
Current Sitechesapeakegymnasticsclub.com
The Opportunity

43 years of coaching deserves a website to match

CGC has something most gyms can't buy — four decades of trust, small classes, and genuinely happy families. But the current website undersells all of it. When a parent in Owings, Dunkirk, or Huntingtown searches for gymnastics classes, the site should be the club's best salesperson.

01

Get Found

Local families searching "gymnastics classes near me" should land on CGC first — the current site leaves that visibility on the table.

02

Look the Part

A modern, mobile-first design that reflects the quality of coaching inside the gym — real photos, clear programs, real personality.

03

Fill Classes

Clear paths from every page to registration — class schedules, camp enrollment, and party bookings all one obvious click away.

Website & SEO Report

Where the current site stands

We ran a full review of chesapeakegymnasticsclub.com — every page, its search-engine signals, technical health, and local presence. Here's what we found, in plain English.

1/10
Pages with a meta description
4/10
Pages with a main heading (H1)
~650KB
HTML weight per page*
11
Google reviews · 4.6 of 5
High Impact

The home page title is written for a mailing label, not a search

The page title — the blue headline Google shows — currently reads Jennie's Chesapeake Gymnastics Club | competitive gymnastics | 871 Keith Lane unit 2, Owings, MD, USA. It spends its most valuable real estate on a street address instead of the words parents actually search, like "gymnastics classes" and "Calvert County."

High Impact

9 of 10 pages have no meta description

Only the home page tells Google what it's about. For every other page — Classes, Camps, Contact, Team — Google is left to guess what text to show in search results, which usually means a random sentence scraped off the page.

High Impact

The business is telling Google two different names

Behind the scenes, the site identifies itself as "Chesapeake Gymnastic" (singular) in its structured business data, social sharing tags, and most page titles — while the logo, Google listing, and directories all say "Jennie's Chesapeake Gymnastics Club." Inconsistent naming dilutes local search trust.

High Impact

Six pages have no main heading at all

The Classes, Calendar, Policies, Register, and Team pages are missing an H1 — the single most important on-page signal telling Google (and screen readers) what the page is about.

Moderate

The business's structured data is a bare stub

The site's machine-readable business card gives Google a name and street address only — no hours, no map coordinates, no business category, no link to the Facebook or Instagram profiles, and no connection to the club's reviews.

Moderate

Every page carries ~620–695KB of code before a single photo loads

The Wix platform ships roughly 62 scripts with each page. Parents on a phone in the school pickup line feel this as a slow, janky first load — and Google measures it.

Moderate

The browser tab still shows the Wix logo

The site's favicon — the little icon in the browser tab and in Google's mobile results — is the default Wix placeholder, not the CGC logo.

Moderate

No pages target the searches parents actually make

There's no page for "preschool gymnastics," "tumbling classes," "birthday parties," or "summer camp" as its own destination — the searches with real local volume all funnel to one generic Classes page or a PDF-style form page.

Moderate

Leftover placeholder URLs and titles

The About page lives at /about-1, the Booster Club page at /general-4, and the Meet the Team page is titled "The Players." Small things — but they read as unfinished to both visitors and search engines.

Moderate

Some images are invisible to search

A third of the home page's images have no alt text, so they contribute nothing to image search and nothing for visitors using assistive technology.

Working Well

The foundations aren't broken

SSL is valid, the sitemap is present and current, robots rules are sane, missing pages return a proper 404, and the server itself responds quickly. The problems above are fixable ones — the domain has a clean slate to build on.

PageTitle Google ShowsMeta DescriptionMain Heading (H1)
HomeJennie's Chesapeake Gymnastics Club | competitive gymnastics | 871 Keith Lane unit 2…PresentPresent
ClassesClasses | Chesapeake GymnasticMissingMissing
CalendarCalendar | Chesapeake GymnasticMissingMissing
Register NowRegister Now / Misc. Forms | Chesapeake GymnasticMissingMissing
PoliciesPolicies | Chesapeake GymnasticMissingMissing
Meet the TeamThe Players | Jennie's Chesapeake Gymnastics ClubMissingMissing
AboutAbout | Chesapeake GymnasticMissingPresent
Host EventsHost Events | Chesapeake GymnasticMissingPresent
Contact UsContact Us | Chesapeake GymnasticMissingPresent
Booster ClubBooster Club Sponsorships | Chesapeake GymnasticMissingPresent
Snapshot of all 10 pages in the site's sitemap, crawled July 8, 2026. *Page weight measured as raw HTML document size before images, at 620–695KB per page across the site.
Design Concept

The new home page

A working, scroll-through concept — built with CGC's real logo, real team photo, and imagery staged to match the gym's navy-and-blue identity. This is the front door of the full multi-page site.

Preview of the new home page design concept
View the Live Concept →

Small Town, Big Heart

The design leads with what makes CGC different — 43 years, 4:1 ratios, coached-like-family — instead of generic stock-gym energy.

Built for Parents on Phones

Fast, thumb-friendly, and clear. Class info, camp dates, and the register button are never more than one tap away.

Navy & Chalk

A confident palette drawn straight from the club's logo and team leotards, with real photography over clip-art.

Proposed Site Structure

Every program gets its own page

The full build gives each thing parents search for its own fast, findable destination — while keeping the member-only areas the team relies on today.

Redesigned

Home

The concept above — the club's story, programs, and proof in one scroll.

Redesigned

About + Meet the Team

43 years of history, the coaches, and the CISE values.

New

Preschool Gymnastics

Dedicated page for the ages 2–5 program.

New

Recreational Classes

Beginner & intermediate program details and schedules.

New

Tumbling

Spring-floor classes for cheer and dance athletes.

New

Competitive Team

Public team page, plus the password-protected member area.

New

Summer Camp

A seasonal page for camp weeks, ready to reuse every year.

New

Birthday Parties & Events

Party packages and event hosting with inquiry form.

Redesigned

Calendar

Club calendar, closures, and meet schedule.

Redesigned

Register + Forms

One clear registration hub for classes, camp, and forms.

Redesigned

Booster Club

Sponsorships and fundraising for the competitive team.

Redesigned

Contact + Policies

Location, hours, gym policies, and a simple contact form.

How We'd Work Together

A simple four-step process

1

Discovery

A conversation about what's working, what isn't, and what the club wants the site to do — enrollment goals, must-keep features, and the member areas the team depends on.

2

Design

We refine the home page concept with your feedback, then extend the approved direction across every page of the site.

3

Build

The full site is built, filled with real content and photography, and reviewed with you page by page before anything goes live.

4

Launch & Handoff

We handle the switchover with zero downtime, connect the site to Google, and walk your team through updating the things you'll touch most — camp dates, schedules, and announcements.

Investment

Scoped to fit the club

Pricing depends on decisions we'd make together in discovery — how many pages, registration workflow, and how much of the content we produce versus adapt. After one conversation, you'll get a fixed, no-surprises quote.

Let's Talk First

Ready when you are

Take the concept for a spin, share it with the team, and when you're ready we'll set up a quick call to talk through goals and scope.

View the Home Page Concept